Volvo V60

VCNL regularly chooses to invite high potential prospects to their main office in Beesd for the launch of their newest model. In the span of about two weeks, 1200 to 1500 clients invited via the dealer network are able to admire the model and make a pre-order. On a large platform, their bodies hidden underneath a reveal cover, 4 cars awaited their chance to shine against a backdrop of projected images. With spectacular light and sound effects each car was revealed automatically, after which visitors had the chance to take a closer look. In collaboration with NEOC we created a surround cinema that immersed them in a ‘360’ experience with content produced specifically for the event. Naturally, a small bag of popcorn was included.

Client: Volvo Car Nederland | Where: Beesd | Sector: Automotive

Volvo V60

VCNL regularly chooses to invite high potential prospects to their main office in Beesd for the launch of their newest model. In the span of about two weeks, 1200 to 1500 clients invited via the dealer network are able to admire the model and make a pre-order. On a large platform, their bodies hidden underneath a reveal cover, 4 cars awaited their chance to shine against a backdrop of projected images. With spectacular light and sound effects each car was revealed automatically, after which visitors had the chance to take a closer look. In collaboration with NEOC we created a surround cinema that immersed them in a ‘360’ experience with content produced specifically for the event. Naturally, a small bag of popcorn was included.

Client: Volvo Car Nederland | Where: Beesd | Sector: Automotive

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