Start-up ViCentra used the annual EADS congress (European Association for the Study of Diabetes) in Stockholm to enter the market with Kaleido, an insulin pump that was designed to improve life for diabetics. The company took a fresh approach by also viewing it as a lifestyle product. During the congress the exhibition stand was used for launching the product and the website as well as presenting the Kaleido brand. With its 4 large LED walls with moving content the stand left an extraordinary impression with guests. In terms of colour, the interior and exterior of the stand matched the packaging design. Natural colours on the outside, high gloss and vibrant colours on the inside. A spectacular display was added to showcase the products. The end result was a real gem.

Client: ViCentra | Where: EASD 2015, Stockholm | Sector: Medical Total floorspace: 49m2/527ft2