VCNL presented the newest model of the XC60 to high prospects at their head office in Beesd. The highlight of the event was a campaign video displayed on a large LED screen. The evocative images where translated into the lighting concept(by NEOC) by means of a large illuminated wall of LED tubes left and right of the screen, as well as large beamers in the showroom itself. The colour of the lights tied in seamlessly with the video images. At the iPad bar, visitors could configure the car themselves. This inhouse event was another resounding success.

Client: Volvo Car Nederland | Where: Beesd | Sector: Automotive