TomTom hosted a VIP event to launch one or more of its products and invited some 350 reporters, vloggers, influencers and others worldwide to showcase its course and vision. In order to give the various halls a uniform appearance Wit Design was asked to give shape to the brand experience, from the entrance counter and the furniture to the product presentations and the set-up of the interview rooms. The event was organised by D&B Eventmarketing.

Client: TomTom | Where: Amsterdam – Beurs van Berlage | Sector: Automotive