This stand was characterised by the absolute eyecatcher at the heart of the stand: an XL reflector suspended above a large round pouf. This hospitality square exuded a tremendous sense of space and calm. From the core it was easy to walk to any adjacent zone that had your interest. The stand had a professional area aimed at b2b visitors, a mock-up shop for consumers, a concept room for the latest innovations as well as meeting rooms and storage spaces. The exterior was fitted with huge blow-ups with light fixtures. With this stand, Megaman showed itself to be a brand with global appeal.

Client: Megaman | Where: Light and Building – Frankfurt | Sector: Light | Total floorspace: 225m2/2422ft2