The Jaguar brand had been going through some turbulent developments (2012), mainly due to takeovers. However, new models and a renewed vision enhanced their brand identity and their expectations for the future were high. The black box was created to meet the need for a visual representation of these positive developments and give some extra attention and added dimension to the new models in the showroom. The Jaguar lounge has its own ambiance within the showroom as a whole. This allows visitors to experience the emotions that the Jaguar brand evokes. The concept was implemented at all Jaguar dealers in The Netherlands.

Client: Jaguar | Where: various locations across The Netherlands | Sector: Automotive