With its position right by the main entrance, this exhibition stand challenged us to create a trade fair concept that made a statement. We designed a structure with various cut-outs that served as doorways, with an exciting diagonal entrance. The interior focussed on answering a single question: “In today’s world, can B-Braun provide the right answers?” This communication concept developed by sxces was translated into wall graphics as well as digital (touch) applications. By means of a multimedia wall and display visitors were able to interactively learn more about the background of the products and experience their unique selling points.

Client: B-Braun (commissioned by sxces) | Where: ERA-EDTA – Budapest | Sector: Medical | Total floorspace: 81m2/87ft2