This stand showed B-Braun’s cubist brand architecture translated into a spatial context. The structure was based on squares on the floor and cubes in the air. This produced a spatial connection and allowed for 360° immersion in the brand. Various product presentations and digital touch applications created an interactive communication concept. The cubist tower with all-round LED screen served as a beacon on the trade fair floor.

Client: B-Braun | Where: ERA-EDTA – Kopenhagen | Sector: Medical | Total floorspace: 81m2/87ft2